About us

We started
a company.
Because clean
shouldn't hurt.

"We wanted the good ingredients of a health-food store, the design of a design store, and the price of the drugstore. So we made it."

Made in St. Louis since 2008Made in St. Louis since 2008
18
Years making clean
97%
Plant-based
500k+
Bottles saved by refills
12k+
Happy homes
Story photo
Est.
2008 St. Louis, Missouri

The short version.

Two dads, one baby, and a shelf of cleaning products with warning labels that read like a chemistry final. That was the setup back in 2008.

Kevin Tibbs and Tim Barklage got tired of holding their breath while cleaning their kids' toys. So they set out to formulate their own — plant-based, effective, and honest about every single ingredient.

Eighteen years later, Better Life is a full range of everyday cleaners you'll actually want on the counter. Same values, more scents, still made in Missouri. And yes — still safe enough for the baby.

See our ingredients →

What we stand for.

Three non-negotiables that shape every bottle, every launch, every decision.

01

Plants
first.

Every formula uses plant-derived cleaning agents where possible. We disclose the whole ingredient list — not just the parts that sound nice.

02

People
always.

Safe for kids, pets, and anyone with a sensitive nose. No dyes, no synthetic fragrance, no phthalates, no compromises.

03

Planet
proud.

Concentrated refills that cut plastic use by 12+ bottles per year. Carbon-neutral shipping. Recyclable packaging, always.

The road so far.

2008

Founded

Started in a Missouri kitchen with a baby, a whiteboard, and a hunch.

2013

Shark Tank

Landed a deal with Kevin O'Leary. Grew 300% in the following year.

2019

Refills

Launched 1-gallon refills. Saved 500,000+ single-use bottles in year one.

2026

New drop

Full brand redesign. Same formulas. Louder personality.

Our manifesto

Cleaning products shouldn't smell like
chemistry class. They should smell
like a Sunday morning with the
windows open.

— Kevin & Tim Co-founders, Better Life Clean

Try one.
You'll be
hooked.

First order? Get 15% off with code WELCOME15

Start shopping →

Try one.
You'll be
hooked.

First order? Get 15% off with WELCOME15

Start shopping →